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P.S. 149 Reads Campaign
Challenge
P.S. 149 aimed to emphasize the importance of reading within their school community and wanted to create a campaign that would engage students, families, and teachers alike.
Solution
How Can I? partnered with the school to develop a comprehensive campaign that included videos for social media, photography, and a central commercial that underscored the value of reading. The project also involved organizing a community event to showcase the campaign's impact.
Results
The "P.S. 149 Reads" campaign successfully reinforced the importance of reading within the school community. The initiative continues to be integrated into daily school activities and has created a lasting culture of reading at P.S. 149.
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