Intro to Digital Marketing

In this unit students will be introduced to How Can I? and what they can expect to learn in this course. This unit will serve as a foundational piece in their understanding of digital marketing. They'll learn about the world of media and communications and how the industry has evolved to meet the way we live our lives in the digital era.

In this unit, students will learn about what insights are and how to discover them in the world around them. They'll learn about what research is, and the different methods they can use to conduct it, as well as the different areas of research necessary to explore in a marketing situation.

In this unit, students will learn what a brand is, how to identify the brand's purpose and mission and understand the elements that make up a brand's identity. This is an essential part of marketing because brands must first be clear on who they are before they can produce good marketing ideas and strategies.

In this unit, students will learn about what strategy is and how it is used in marketing. They will understand how strategists use the information they've collected about their target audience, their client's business and the industry they're in to create a plan for their marketing idea to come to life.